Wicked Skin

Step into a world where clean beauty meets fantasy.

WICKED SKIN is a concept skincare brand inspired by the magic and duality of Wicked, reimagining theatrical storytelling through immersive product design. Rooted in the personalities of Glinda and Elphaba, this limited-edition collection explores themes of transformation, empowerment, and radiance through thoughtfully named products, character-driven packaging, and bold visual identity.

Each item, from the Bubble Wand Brightening Serum to the Defy Gravity Dew Spray, was crafted to reflect its muse while delivering a modern, collectible skincare experience. With a logo suite fully developed in Adobe Illustrator and packaging layouts refined in Canva, this project showcases my passion for fantasy-driven branding, character-based storytelling, and skincare packaging design.